Consumer Goods & Retail
Retail and consumer-goods lawyers for retailers, distributors, franchisees and consumer-brand owners across Kenya and East Africa. We advise on distribution and franchise agreements, brand and trade-mark protection, consumer-protection compliance under the Competition Act, retail leasing, and multi-jurisdictional trading structures for regional expansion.
Relevant expertise: Corporate & Commercial; Intellectual Property; Competition & Antitrust; Tax; Employment & Labour
How we help. We act for retailers, distributors, franchisees and consumer-brand owners across Kenya and East Africa on distribution and franchise agreements, brand and trade-mark protection, consumer-protection compliance under the Competition Act, retail leasing, and the multi-jurisdictional trading structures that regional expansion requires.
Why OLM for consumer goods and retail. Consumer businesses scale on brand, distribution and footprint — each carrying legal risk. Our combined IP, competition, commercial and real estate capability protects the brand, papers the distribution network and secures the retail space, under one team as the business grows across borders.
Frequently Asked Questions
How do I protect a consumer brand in Kenya and the region? Through trade-mark registration at KIPI for Kenya and via ARIPO or national filings for regional cover, plus enforcement against infringers and counterfeiters. We manage the portfolio and the enforcement.
What consumer-protection rules apply to retailers in Kenya? The Competition Act contains consumer-protection provisions on misleading conduct, product safety and unfair practices, enforced by the Competition Authority of Kenya. We advise on compliant terms, pricing and promotions.
How are franchise agreements structured in Kenya? A franchise agreement grants the franchisee a licence to operate under the franchisor’s brand and system, typically with territorial rights, quality standards and renewal provisions. We draft and negotiate franchise agreements for both franchisors and franchisees.